Some More Random Thoughts
If you have been visiting virtualdreamer.com's sleep journal over the last few weeks you may have noticed the site going through some design changes. So, I moved on:
This little guy was part of the second site-wide redesign. He was up there on the left where you now see the Harvest Moon. Although I liked the smiling moon it seemed to trivialize the site just a bit. The design I ended up with is what you see now... and how it will stay for the foreseeable future. There will be 'tweeks' now and again but it is what it is.
Starting out with 'Sounds... Just Like Being There' the catch-phrase evolved over the last few weeks to 'The World's Most Unique Sleep Sounds'. While it's true we have the most unique sleep sounds in the world the new catch-phrase did not do it for me. So, I tried 'Where Can We Take You Tonight?'. I let that sit out on the web for a few days. Nope. That did not do it for me, either. Finally, 'Sounds... Just Like Being There' made a remarkable return as it really does describe what we are trying to do here.
On the initial product page I interconnected all the pages with next and previous arrows. This simply allows people to breeze through all our sounds (except for the Specialty Vault ) without having to go back to the main page.
You may have noticed I stopped calling these journal ramblings of mine a 'blog' page. This was a marketing decision as some search engines don't index 'blogs'. Ergo, 'Sleep Thoughts', a play on the phrase 'Deep Thoughts'. These days I try to get the word 'sleep' in almost everything done on the site. Again, marketing.
I have done away with my ratings system for the simple reason that it was hard to maintain. It also made the front page visually a bit 'too much' and increased the initial homepage download time. My feeling these days is that most people have a visceral feeling about what might work for them. I doubt if anyone needs a rating system to help them decide.
Anyway, that's what has been going on at the Virtual Dreamer hacienda in Spring 2010. I am looking forward to a time when marketing and site design finally take a backseat to the actual work I love: Recording relaxing sleep scenarios.
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