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Repetitive Terms: Nature Sounds

You may have noticed that I am starting to write copy on this webpage that is more to the point and less to the search engine's point of view. By search engine's POV I, of course, mean Google's POV. When you first start up a website that is an e-commerce biz you are shocked by how few hits you get. Google, and other search engines, simple will not direct traffic your way. You are too new. I can understand this but there are dozens of sites that show up before ours that are poorly designed and/or have not had dynamic content in over 5 years. Be this as it may, Google sets the rules and we follow them. I personally think Google is causing what I have termed web-rot... but that's just me.

The term 'Relaxing Nature Sounds', and those three words individually, show up repeatedly on our homepage for a simple reason. To get any hits at all you have to lay claim to a single phrase. When you are a new site you can pretty much forget about a two word phrase... i.e. Sleep CD .  You have to go for a more esoteric term. I chose 'relaxing nature sounds'.  It 'kind of' fit.... kind of.  But it's really not what we are about. What we do is very direct. We help insomniacs get some sleep. Specifically, insomniacs with over-active minds. Yes, we have nature sounds that are used for relaxation... mostly. We also have jetliner sounds, scuba diving sounds, hiking sounds, beach party sounds, rain on tin roof sounds, train sounds, and so on.

So, I guess what I am saying is I am tired of playing the search engine optimization game. I promise all our patrons that I will be more to the point when writing future copy for this site. P.S. I worked the term 'relaxing nature sounds' into this Thoughts post three times. WooHoo!

Talk at 'cha later!

Brad McBride

 

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