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The
original name we were going to run with was virtualtourist.com.
I soon realized that that name would be confusing to a lot of
people.
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It took
32 days to sell the first recordings. This was mainly because Google
did not index the site for weeks so no one knew we were there.
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Return
business is surprisingly brisk <big smile>.
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I am
guesstimating that over 400 hours of work went into the site
(and the recordings) before it opened. I have well over 2500 hours
in it now.
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I spent
a great deal of wasted time and energy designing CD covers and
researching distribution. When I finally got around to researching
the CD biz itself I realized that brick and mortar CD sales
were going the way of the dinosaur. It's all about downloads now.
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Copyrighting our sounds turned out to be the easiest thing I
learned. It all happens online now.
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We
currently have over 46 unique relaxing sounds with five more in the
works.
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This
website has over 250 pages and is in 5 languages (English, French,
Spanish, German and Italian) with four other languages having
pointer pages (Hindi, Chinese, Japanese, and Polish)
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Marketing the site has been a challenge and I have learned more
about search engines than a human should ever have to.
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I have
written 65 of these sleep thoughts (a play on the term 'deep
thoughts') I have noticed when I go 'off message' biz goes down
so, even though I try to keep it real, there is a lot of redundancy
to these thoughts.
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Some
uses that we did not consider; but people have found for our
relaxation
recordings, are controlling chronic pain and help with overcoming
fears (i.e. the fear of flying via Jumbo
Jet)
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The
Tinnitus free download page has
turned out to be more popular then I thought it would be. We
continue to give free downloads to those suffering from ringing
ears. This is a passion of mine as I can testify that my personal 25
year battle with chronic tinnitus has had a negative impact on my
life.
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Finally, a site like this one would not have been financially
possible for me (or almost anyone) as short as 4 years ago. I have a
lot of people to thank. Check out the
credits page!
